THE ROLE OF STRATEGIC COMMUNICATIONS IN SUCCESSFULLY MANAGING
LARGE-SCALE CHANGE:

A Case Study of a Health Information System (HIS) Implementation in NE Ontario

Successfully introducing organization-wide change at a hospital is a daunting goal in the best of times. Today, with the prolonged stress and employee burnout created by COVID-19, the need to get change initiatives right the first time has never been more important. 

Poorly executed change can result in lower return on investment, less benefit realization and employee turnover. 

In this session, you’ll learn the role of strategic communications in successfully managing large-scale change. A case study of a health information system (HIS) implementation in NE Ontario will be presented. 


 

Key Takeaways
•    A checklist of 10 things communicators can do to support change.

•    Creative ideas for empowering your senior leadership team and your frontline managers

•    An understanding of the J-curve of change, including how to prepare end users for the curve and how to accelerate their passage through it.  

•    Suggestions for key performance indicators (KPIs)

•    The five building blocks for successful change. 

CHRISTINA A. MARSHALL, APR, PROSCI CERTIFIED
President,
Vivant Communications

Christina Marshall is a senior communication and change management consultant with more than 25 years of experience in the health sector. She focuses on delivering results with high impact for her clients and identifying and addressing the needs of her clients’ multiple stakeholders. 

Christina is Prosci certified in change management, accredited in public relations through the Canadian Public Relations Society (CPRS) and holds an International Association for Public Participation (IAP2) certificate in public participation. She has a Bachelor of Nursing Science from Queen’s University. 

She served as president of CPRS Toronto and as a board member for CPRS National and CPRS Hamilton. In 2018, Christina co-founded the CPRS Health Academy, a national community of CPRS members in the health sector, and currently serves as the chair.  

In 2008, she was awarded the CPRS Toronto PR Professional of the Year Award, and in 2016, she received the CPRS Toronto Lois Marsh Award. 

KIM McELROY, M PROF COM
Manager, Communications & Volunteer Department
North Bay Regional Health Centre

KM head shot for CPRS_ColourCorrected.pn

Kim McElroy is a seasoned public relations and communication practitioner with over 18 years’ experience in successfully implementing communication strategy and programs, specifically in the healthcare sector.  


As the Manager of Communications at the North Bay Regional Health Centre (NBRHC), Kim has honed her experience in stakeholder management and organizational change by implementing large-scale change initiatives, both organizationally, regionally and provincially (Cancer Care Ontario, SickKids, NBRHC).   


In 2017, Kim and her team at NBRHC were recognized for their accomplishments with PR Daily’s award for Nonprofit PR Team of the Year.


Kim holds an undergraduate degree from Queen’s University, a post-graduate certificate in Corporate Communications and a Master of Professional Communication from the University of Western Sydney.


Kim has been a volunteer board member for various community-based organizations including the YMCA, Lindsay Weld Centre for Children and the North Bay Antoine Ski Racers.  


Currently, Kim sits as the regional hospital representative for northern Ontario on the province’s COVID-19 Health System Response Communication Table and is a CPRS Health Academy Council Member.